Earlier this week, the Sci Fi channel has announced a new branding initiative, in the hopes of broading the station’s appeal to a larger number of viewers. No longer will the station, which features programming ranging from space opera to good old fashioned monster movies, be known as Sci Fi.
Instead, it will be known as the purpotedly catchier name Syfy.
One would imagine that this name was thoroughly researched, with Sci Fi’s legions of marketers — not to mention lawyers — doing due diligence to ensure the name wasn’t used in any other capacity.
One would be wrong. (more…)